Start Your Own Fashion Label is a sub-brand of Felicities.


After many years successfully supporting emerging fashion labels through Felicities, our founder Alison Lowe MBE decided to create the sub-brand Start Your Own Fashion Label to meet the increasing demand for support from start-up fashion labels around the world.


The Start Your Own Fashion Label team are passionate about supporting emerging fashion labels. Our aim is to provide you with high value information, resources, knowledge and connections to help you build a successful, healthy business. We believe that with the right information and connections, you can improve the chances of your start-up fashion brand surviving and then drive your brand awareness and increase your sales.



If you would like to find out more, head to the SYOFL website by clicking HERE.